Gold chains are attractive and have an appeal that is universal. Chains can be anything from being ordinary ornaments to ostentatious statement pieces. The versatility, global appeal and trendsetting styles of chains have ensured that they have stayed in fashion and as a jewellery staple down the ages. In present times, chains are coveted jewellery pieces because of their light weight and easy wearability. They make for great matches with both ethnic and western wear and are highly affordable.